The Month in Digital Marketing for Finance – October 2023
The ProFundCom team has curated the best events, opinions, insights and resources relating to digital marketing from the previous month […] The post The Month in Digital Marketing for Finance – October...
View ArticleWhat Was the Marketing Sentiment for Asset Managers, Wealth Managers and...
The chart below shows the sentiment across the main financial sectors in August 2023. Sentiment Tracking from the last 18 months […] The post What Was the Marketing Sentiment for Asset Managers, Wealth...
View ArticleHow To Use Digital Marketing To Find New Investors – Part Five
This is the fifth and final piece in a series of articles about how you can use digital marketing to […] The post How To Use Digital Marketing To Find New Investors – Part Five appeared first on...
View ArticleWhich Analytics Help Fund Marketers Raise AuM?
Everything we’ve looked at in this course – and everything we do at ProFundCom – comes down to one thing: […] The post Which Analytics Help Fund Marketers Raise AuM? appeared first on ProFundCom.
View ArticleFive Tips to Build Successful ABM Campaigns for Funds
All good things come from a solid, upfront plan. The art of account-based marketing is no different as it combines […] The post Five Tips to Build Successful ABM Campaigns for Funds appeared first on...
View ArticleWhat is the anti-CRM movement
In the bustling world of customer relationship management (CRM), a new approach is emerging—the anti-CRM. This unconventional strategy challenges the […] The post What is the anti-CRM movement appeared...
View ArticleThe Month in Digital Marketing for Finance – November 2023
The ProFundCom team has curated the best events, opinions, insights and resources relating to digital marketing from the previous month […] The post The Month in Digital Marketing for Finance –...
View ArticleWhat Was the Marketing Sentiment for Asset Managers, Wealth Managers and...
The chart below shows the sentiment across the main financial sectors in August 2023. Sentiment Tracking from the last 18 months […] The post What Was the Marketing Sentiment for Asset Managers, Wealth...
View ArticleHow To Craft The Perfect Content Marketing Plan For Fund Managers
Fund marketers everywhere see a marketing plan as a repeated failure. They keep an eye on it for 2 months, […] The post How To Craft The Perfect Content Marketing Plan For Fund Managers appeared first...
View ArticleWays To Hone Omnichannel Marketing To Suit New Investor Journeys
In this digital age, it’s not so easy to meet up with an investor over a coffee. That hasn’t gone […] The post Ways To Hone Omnichannel Marketing To Suit New Investor Journeys appeared first on...
View ArticleHow to Achieve Omnichannel Marketing in an ABM Strategy
The thought of an account based marketing strategy may be scary to some funds. Sales teams may think that selecting […] The post How to Achieve Omnichannel Marketing in an ABM Strategy appeared first...
View ArticleThe Month in Digital Marketing for Finance – December 2023
The ProFundCom team has curated the best events, opinions, insights and resources relating to digital marketing from the previous month […] The post The Month in Digital Marketing for Finance –...
View ArticleWhat Was the Marketing Sentiment for Asset Managers, Wealth Managers and...
The chart below shows the sentiment across the main financial sectors in August 2023. Sentiment Tracking from the last 24 months […] The post What Was the Marketing Sentiment for Asset Managers, Wealth...
View ArticleSix Simple Hacks For Creating And Sharing Fund Content
Marketing finds itself as the middleman. It’s not only tough to find new investors by creating and sharing great content, […] The post Six Simple Hacks For Creating And Sharing Fund Content appeared...
View ArticleHow Funds Can Develop ABM With User Identification
You don’t have to be a super sleuth these days to identify investors keen on your products. Technology has done […] The post How Funds Can Develop ABM With User Identification appeared first on...
View Article10 Challenges Facing Fund Marketers in 2024
Here are just some of the significant challenges facing fund marketers today. Cutting through the Noise: The financial landscape is saturated […] The post 10 Challenges Facing Fund Marketers in 2024...
View ArticleThe Month in Digital Marketing for Finance – January 2024
The ProFundCom team has curated the best events, opinions, insights and resources relating to digital marketing from the previous month […] The post The Month in Digital Marketing for Finance – January...
View ArticleThe Importance Of Email Templates For Branded Fund Content
Despite the influx of all new digital marketing channels, most investors wouldn’t choose to find funds by flicking through a […] The post The Importance Of Email Templates For Branded Fund Content...
View ArticleThe ProFundCom AI Roadmap
For fund managers, AI in marketing automation unlocks crucial advantages: hyper-personalization reaches ideal investors, optimizes campaigns in real-time, and extracts valuable […] The post The...
View ArticleAdvisers Take Action: Complying with the SEC’s ‘New Rules’
US investment professionals, be aware: the SEC’s ‘New Rules’ are in full force that can affect your investor communications. Introduced […] The post Advisers Take Action: Complying with the SEC’s ‘New...
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